Marketing Mix Strategy of Costa Coffee

Introduction

Marketing Mix of Costa Coffee is the research topic for emphasizing on the marketing strategies developed by the firm. Marketing Mix Strategy is the combination of 4P. These are Product, Price, Place and Promotion.

Background of Costa Coffee

The global renowned brand is Costa Coffee. It is globally recognized and reputed by its tremendous tastes of foods especially in the form of Coffee. It has started its operation since 1971 as the form of catering services. The operation of wholesale services in the form of catering became popular in London in the business of Costa Coffee. After the great success of it, it became the huge British Multinational Company. Former it was the …