Factors L’Oreal would have considered before deciding to acquire Body Shop
Acquisition is the process of buying the share of any company fully or partly to get the control over that company to make business expansion. In that case, L’oreal acquire Body Shop it was facing controversies regarding the company reputation by L’Oreal and they realized that acquiring Body Shop will be an added advantage to overcome the reputation that was happened due to unethical business practice. Therefore, acquiring Body Shop will create a positive market image that they are going to follow the policies of Body Shop those are not unethical.
The following points are the core factors that L’Oreal would have considered before acquiring Body Shop:
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