How Personal Selling Supports The Promotion Mix

Ways Personal Selling Supports The Promotion Mix

The main aim of a company are increasing brand name, brand value and maximizing wealth by creating a good quality perception in the mind of the customer. Personal selling is one of the main ways to do that by face to face meeting with the customer and nurture them.

Promotional mix is not marketing mix rather it is included within the marketing mix. Promotional mix is the combination of promotional variables which helps the marketers to allocate the resources among them and obtain the best marketing results. Promotional mix can vary organisation to organisation but the basic components that can be common in more or less all organizations are- Advertising, Personal Selling, Sales …

Business Ethics and Its Implications

Business Ethics and Its Implications

Introduction: The business ethics are very important for any organization. Business ethics are moral principles which guide company to behave in an organized way. Before learning business ethics one should know what business ethics is. Business ethics is the study of appropriate business rules and regulations regarding potentially debatable issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities (De George, 1982). Business ethics are often guided by law and to gain public acceptance it provide a basic framework. Legal and ethical are two different terms but work with together for guiding business operation structure. From this report readers will be able to understand the organisational ethical issues …

Role of a Leader and Function of a Manager

Role of a Leader and Function of a Manager

Executive Summary

Operation management is the process related to the production and it is the way of transforming the raw materials into final goods in a very systematic way. The report is prepared on the management and operation system of the Marks and Spencer Ltd. by focusing on role of leader and manager. In this report firstly we have focused on the managers are leaders roles based on the roles and characteristics. There are various examples are given depending on the situation. Many models and theories of management and leadership approaches are discussed throughout the report. Various approaches of operation management are included in the next part of the report. By …

Evaluate the Suitability and Impact of Different Leadership Styles

Evaluate the Suitability and Impact of Different Leadership Styles

1.1. Explain the importance of defining the objectives, scope and success criteria of the decisions to be taken

Organization makes decision on the basis of its goals and objectives. ┬áTo come up with appropriate decision, business needs to have clear target and track of business progress. For each and every organization it is very important to describe their objectives, scope and success criteria before going for any projects. Structured and defined objectives are the pathway to achieve the actual goal and success of any organization. The organization must need to measure their scope of improvement before targeting any project and they all need to measure the profitability of the organization. For …