Positive and Negative Impact of Social Media

Introduction

Social Media and the internet both are connected to each other, and both things are playing a phenomenal role in this world communication or global communication. However, the contribution of social media in this communicative world is totally different because social media has made communication as well as the collaboration system very easy and cheap. Once, it was very costly to communicate with other worlds, the news of other world was not available at the right time whereas it took two or three days to get the updated news. Therefore, the scenario is totally changed at the current time, because social media is a media that is delivering any update news, information and other important issues within a few …

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Retail Business Analysis of Sainsbury

Retail Business Analysis of Sainsbury

The report is prepared to get an overview of the current trends of the retail industry and know about a company from the industry to perform in-depth analysis and make a decision about their current condition on their performance (Bagozzi et al., 1998). Based on all kinds of information on how the organization is performing and what should be their strategy for improvement will be discussed. For the primary analysis, it has been selected 20 members from friends and family who are familiar with the company and for better information collection. It has been selected Sainsbury Supermarket for the detailed theoretical and analytical analysis based on the different business models. Here, this study will recommend …

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Role and Responsibilities of Marketing Function of Coca-Cola

Role and Responsibilities of Marketing Function of Coca-Cola

Definition of Marketing: Marketing is the process of identifying customer needs and then satisfying their needs by proving the right product to the right place to the right person for the right price. Marketing is the process by which companies create customer value by providing maximum return on their investment to purchase a product or services. Today marketing is not just a function of telling and selling it is more about satisfying customer needs. In a narrower business context, marketing involves building a profitable, value exchange relationships with customers (Kotler, 2017). Marketing is given priority by the company just because of a direct relationship with the sales. Good marketing creates a positive …

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Leadership Style and Motivation Theory of Debenhams

Leadership Style and Motivation Theory of Debenhams

Different leadership style: Leadership is the attitude of looking for something different in an individual. It is the ability of a person to influence the behavior of the subordinates or group to follow a particular course of action. Leaders are those who are committed to achieving a goal and manage to transmit others through enthusiasm and optimism to reach a common goal of the organization (Ciuriak, 2015). A leader can be anyone in their organization and the leadership quality can be flourishing in any human being at any time.

Various Leadership Styles

  1. Autocratic Leadership: Autocratic leadership is centered on the boss for all the authority and responsibility. Here leaders make decisions without

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Impacts of Macro Environment in Debenhams

Today’s business environment is very modern, challenging, and unpredictable. The business organizations need to prove their importance and expertise in their respective sector every now and then. They have to make them capable of doing better and performing even great compared to their competitors and rise above the challenges and drawbacks of the environment (Britton, 2018). Debenhams is also one of the largest departmental stores in the United Kingdom who are trying to make their identity permanent and well known in the business market. The company has ensured its presence in most of the major cities and towns and its brand name is considered to be one of the most recognizable British brands. Here the paper will focus on their …

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