Customer Experience Strategy

This is the study on Customer Experience Strategy of SAMSUNG for their Mobile Phone Product Lines.


This report will focus on the Customer Experience Strategy of SAMSUNG for their Mobile Phone Product Lines in UK. Moreover, this report will be prepared for the board of directors of this company for evaluating customer experience strategy.

The Importance of Customer Experiences

Define Customer Experiences

Every interaction a customer has with a company, from navigating the website to interacting with customer service to obtaining the product or service they ordered, contributes to the customer experience. Customer experiences refer to how a consumers think about their relationships with a company as a …

Comparative Marketing Mix Analysis

This whole study will focus on the Comparative Marketing Mix Analysis between DOVE and SURE.


The aim of this report is to make a comparative marketing mix analysis between DOVE and SURE in UK. DOVE and SURE is popular product used as bath product or deodorant. The market share of DOVE in UK is ranked as 2nd where as it is captured almost 30% market size of the total users in UK and trends in sales of DOVE is increasing since last 5 years (Mintel, 2019).Product of Dove is sold more than 190 countries. Comparatively, the market share of SURE in UK is ranked as 3rd  where as it is captured almost 25% market size of the …

Five Reasons to Choose a Career in Marketing

This article of Five Reasons to Choose a Career in Marketing will be helpful for the people who are planning to develop their career in Marketing.

It is always nice to follow your passions and make your career out of them. Many people already know what they want to do and plan their careers accordingly, but this isn’t the case for everyone. Plenty of people are unsure about what they are passionate about or what job they would want to pursue. Being uncertain isn’t bad, as plenty of people are in the same boat, but not making any decision regarding your career can waste a lot of your time.

For people unsure about what they want to do, one possible …

Roles and Responsibilities of a Marketing Manager

Marketing is the activities of a company that are associated with buying and selling the products of the company. In other words, marketing is the function of choosing the target market and delivering products to the markets. To sustain in the market it is necessary for all the companies to use marketing activities. Here, the Roles and Responsibilities of a Marketing Manager are explained below on the aspect of business like L’Oreal:

Roles and Responsibilities of a Marketing Manager in L’Oreal:

L’Oreal is a world’s recognized brand which has better technology, more activities in research and has a mentality to be more creative for offering high-quality products to its customer. As it is the world’s large cosmetic organization, they never …

Marketing Mix of Nike and Adidas

Marketing mix is the combination of factors which are important to exploit the market. Marketer design the marketing for achieving the business objectives in the target market. However, marketing mix can be defined as the set of factors which are designed by the marketer for the target market in order to capture the market (Jyoti, 2010).  Company compete with its rivals based on the marketing mix. The basic elements of marketing mix are product, price, place, and promotion. Company design its product, setting the price, ensure the availability of the product at customer end and finally promote the product for increasing sales. Formerly only product, price, place and promotion was only considered as the marketing which was popularly known as …

Relationship Marketing

Evaluate the role of data in improving relationship marketing, for managing customer expectations and service excellence


Relationship marketing refers to building a sustainable relationship with the valued clients in the market for the longer period of time. Marketing is an action assisting a company to pinpoint the aspirations, preferences, the needs towards their products’ offering and the company. They involve themselves to collect information and data regarding the customers through surveys, interview, or any other means to satisfy the customers’ need and deliver the most suitable products to satisfy their customers need. However, marketing managers require formulate different tactics to gather the data regarding the prospective markets and make strategies and plans to address those issues and demand as …

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