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Suitability of Facebook and Instagram in Business

Introduction

The influence of Social Media like Facebook and Instagram has twofold in our daily life. Good things about social media are- it ensures the easier communication for the people and business organization around the world, professional people can build a relationship with big companies and other professional people, a business can advertise their products to their target audience, young people are getting more opportunity to socialize themselves with others.  In terms of negative influence, social media is a cause of risks associated with online communities. Social media is responsible for online bullying, online harassment, hacking, and online scam it also hampers personal productivity and damages the relationship.  People should use the right strategies to tackle the negative impacts of …

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Challenges of using Social Media

Social media helps each and every member of society to keep connected with each other and make new friends from any corner of the world. People also use different networking sites to get the daily news updates and current social media in place for all activities such as- people use it for communication, promote business, advertising, product campaign, getting news updates, share an opinion, blogging, music sharing, etc.  Social media has so many positive sides that change people’s lives positively. It has so many drawbacks and most individuals do not know the problem that is caused by social media. Social media is responsible for cybercrime, cyberbullying, decrease academic performance, negative performance in the workplace, and creates problems in personal relationships. …

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Positive and Negative Impact of Social Media

Introduction

Social Media and the internet both are connected to each other, and both things are playing a phenomenal role in this world communication or global communication. However, the contribution of social media in this communicative world is totally different because social media has made communication as well as the collaboration system very easy and cheap. Once, it was very costly to communicate with other worlds, the news of other world was not available at the right time whereas it took two or three days to get the updated news. Therefore, the scenario is totally changed at the current time, because social media is a media that is delivering any update news, information and other important issues within a few …

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Retail Business Analysis of Sainsbury

Retail Business Analysis of Sainsbury

The report is prepared to get an overview of the current trends of the retail industry and know about a company from the industry to perform in-depth analysis and make a decision about their current condition on their performance (Bagozzi et al., 1998). Based on all kinds of information on how the organization is performing and what should be their strategy for improvement will be discussed. For the primary analysis, it has been selected 20 members from friends and family who are familiar with the company and for better information collection. It has been selected Sainsbury Supermarket for the detailed theoretical and analytical analysis based on the different business models. Here, this study will recommend …

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Role and Responsibilities of Marketing Function of Coca-Cola

Role and Responsibilities of Marketing Function of Coca-Cola

Definition of Marketing: Marketing is the process of identifying customer needs and then satisfying their needs by proving the right product to the right place to the right person for the right price. Marketing is the process by which companies create customer value by providing maximum return on their investment to purchase a product or services. Today marketing is not just a function of telling and selling it is more about satisfying customer needs. In a narrower business context, marketing involves building a profitable, value exchange relationships with customers (Kotler, 2017). Marketing is given priority by the company just because of a direct relationship with the sales. Good marketing creates a positive …

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