Impact of Media Modalities and Formats

The Media Market, Media Maximizing and its impact


In the market of UK there are various forms channels like Cinema, Internet, Mobile, TV, Radios, Public relations, Social Media, Press media, Radio, etc. Along with these form of media, the new form of media are coming with new items but amongst these the online media are becoming the most strongest form thus there are a number of people are diverting to these media and the other traditional form of media like TV, Radio, Press media are loosing audiences. In this regard the audience measurement is becoming complicated. However the impact of media maximizing regarding (Impact of Media Modalities and Formats) is so responsive as there are different form audiences with …

Ethical and Sustainable Branding

Ethical and Sustainable Branding


Ethical branding seeks justice, charity, and love. In the market, think deeply about their spiritual progress in your professional life. Integration of belief and learning is the first step and then the knowledge of faith in personal relationships. Ethical and Sustainable Branding must have a common successful culture. Ethical and Sustainable Branding symbolizes trust between customers and brands when talking about sustainable brands can create USP and take advantage of its benefits. (Weinreb, 2017)

Overview of ethical and sustainable branding theory

Branding is the way the company launches it to the world. No signal. There will be no logo, website or social presence associated with the brand. If you have a business ethic and a

Brand Loyalty Definition and Its Usage

What is brand loyalty, how can you use it, and is it a useful concept?


Brand Loyalty Definition: Brand loyalty is the feelings of the consumer or the tendency of a consumer behavior where consumer shows their commitment to purchase the product or repurchase the product. It tends to be the repeat purchase by a consumer several times to the similar brands. It is the behavior of consistent purchasing by a consumer of the same brand product over the time. The consistent purchasing of the same brand over time tends to the proof of their buying behavior to the specific brand and having emotional attachment as well as love for the product. All these happen because the customer is …

Advertising and Marketing of Consumer Items

Marketing Research on Publicity Policy: Advertising of Consumer Items

Background of the Research

Advertising as well as Publicity is the core mechanism in marketing research to attract the customer. The consumer items are the daily needs for the customer like food items, clothing items etc. In that context, three are too many businesses relating to these consumer items in the field of foods or clothing’s. Every company has their policy of Advertising and Marketing of Consumer Items to attract the customer to make loyal to their product. Because, along with the potential customers, the loyal customer are the big asset for them to retain by different approaches or different services. There are too many options for the marketing people to …

Marketing Mix of Costa Coffee

Marketing Mix Strategy of Costa Coffee


Marketing Mix of Costa Coffee is the research topic for emphasizing on the marketing strategies developed by the firm. Marketing Mix Strategy is the combination of 4P. These are Product, Price, Place and Promotion.

Background of Costa Coffee

The global renowned brand is Costa Coffee. It is globally recognized and reputed by its tremendous tastes of foods especially in the form of Coffee. It has started its operation since 1971 as the form of catering services. The operation of wholesale services in the form of catering became popular in London in the business of Costa Coffee. After the great success of it, it became the huge British Multinational Company. Former it was the …

Marketing Strategy of Xiaomi

Marketing Strategy and Marketing Mix Strategy of Xiaomi


A marketing strategy is a company’s overall game plan for reaching out to individuals and converting them into clients of the company’s goods or services. The company’s “Marketing Strategy” includes the following elements: value proposition, key marketing message, target customer information, and more. The Marketing Strategy guides the market strategy, which is a document that specifies the kind and timing of marketing activity. Marketing Strategy of Xiaomi and Xiaomi’s Marketing Mix examines the brand/company and outlines the Xiaomi marketing strategy, which includes the 4Ps (Product, Price, Place, and Promotion). Several marketing tactics, such as product/service innovation, marketing investment, and customer experience, have contributed to the brand’s growth. Marketing strategy aids businesses …

Scroll to top