Social Media and Social Relationship

In what ways Social media use impact offline social relationship


In view of the new mobile device and data correspondence innovation, Social media has significantly influenced the disconnected social relationship between individuals. Individuals use social networks to speak with the outside world, to get to data, and to construct and keep up an assortment of interpersonal relationships. The coming of cell phones in 2006 has prompted progressively broad utilization of Social media stages that empower people to associate with others while profiting from the portability given by the gadget (Serafinelli, 2017). Today, mobile phones are pervasive in numerous parts of the world, with an expected 2 billion clients around the world. Most research on mobile communications has investigated the …

Factors Affecting Buying Behavior

Factors Affecting Buying Behavior and Evaluation of Information Needed for Organization’s Buying Decision Making: The Case of Vamino Milk


Buyer buying behavior may be turned to the factors like internal and external and also the social or political factors the buyer must buy the product because it has already been mentioned that quality is the great issue. The buying behavior of the household and the international buyer behavior are concentrated to the Users attitudes. Factors Affecting Buying Behavior are intended to internal factors, external factors, situational factors for household buyer and cultural factors, social factors, legal factors, financial factors are for the international buyer. The study will be conducted on the Factors Affecting Buying Behavior in Buying the Product …

Impact of Media Modalities and Formats

The Media Market, Media Maximizing and its impact


In the market of UK there are various forms channels like Cinema, Internet, Mobile, TV, Radios, Public relations, Social Media, Press media, Radio, etc. Along with these form of media, the new form of media are coming with new items but amongst these the online media are becoming the most strongest form thus there are a number of people are diverting to these media and the other traditional form of media like TV, Radio, Press media are loosing audiences. In this regard the audience measurement is becoming complicated. However the impact of media maximizing regarding (Impact of Media Modalities and Formats) is so responsive as there are different form audiences with …

Ethical and Sustainable Branding

Ethical and Sustainable Branding


Ethical branding seeks justice, charity, and love. In the market, think deeply about their spiritual progress in your professional life. Integration of belief and learning is the first step and then the knowledge of faith in personal relationships. Ethical and Sustainable Branding must have a common successful culture. Ethical and Sustainable Branding symbolizes trust between customers and brands when talking about sustainable brands can create USP and take advantage of its benefits. (Weinreb, 2017)

Overview of ethical and sustainable branding theory

Branding is the way the company launches it to the world. No signal. There will be no logo, website or social presence associated with the brand. If you have a business ethic and a

Brand Loyalty Definition and Its Usage

What is brand loyalty, how can you use it, and is it a useful concept?


Brand Loyalty Definition: Brand loyalty is the feelings of the consumer or the tendency of a consumer behavior where consumer shows their commitment to purchase the product or repurchase the product. It tends to be the repeat purchase by a consumer several times to the similar brands. It is the behavior of consistent purchasing by a consumer of the same brand product over the time. The consistent purchasing of the same brand over time tends to the proof of their buying behavior to the specific brand and having emotional attachment as well as love for the product. All these happen because the customer is …

Advertising and Marketing of Consumer Items

Marketing Research on Publicity Policy: Advertising of Consumer Items

Background of the Research

Advertising as well as Publicity is the core mechanism in marketing research to attract the customer. The consumer items are the daily needs for the customer like food items, clothing items etc. In that context, three are too many businesses relating to these consumer items in the field of foods or clothing’s. Every company has their policy of Advertising and Marketing of Consumer Items to attract the customer to make loyal to their product. Because, along with the potential customers, the loyal customer are the big asset for them to retain by different approaches or different services. There are too many options for the marketing people to …

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