Marketing

Positive and Negative Impact of Social Media

Introduction

Social Media and the internet both are connected to each other, and both things are playing a phenomenal role in this world communication or global communication. In response to the Positive and Negative Impact of Social Media, the contribution of social media in this communicative world is totally different because social media has made communication as well as the collaboration system very easy and cheap. Once, it was very costly to communicate with other worlds, the news of other world was not available at the right time whereas it took two or three days to get the updated news. Therefore, the scenario is totally changed at the current time, because social media is a media that is delivering any …

Retail Business Analysis of Sainsbury

Retail Business Analysis of Sainsbury

The report (Retail Business Analysis of Sainsbury) is prepared to get an overview of the current trends of the retail industry and know about a company from the industry to perform in-depth analysis and make a decision about their current condition on their performance (Bagozzi et al., 1998). Based on all kinds of information on how the organization is performing and what should be their strategy for improvement will be discussed. For the primary analysis, it has been selected 20 members from friends and family who are familiar with the company and for better information collection. It has been selected Sainsbury Supermarket for the detailed theoretical and analytical analysis based on the different business models. …

Role and Responsibilities of Marketing Function of Coca-Cola

Role and Responsibilities of Marketing Function of Coca-Cola

Definition of Marketing: Marketing is the process of identifying customer needs and then satisfying their needs by proving the right product to the right place to the right person for the right price. Marketing is the process by which companies (Marketing Function of Coca-Cola) create customer value by providing maximum return on their investment to purchase a product or services. Today marketing is not just a function of telling and selling it is more about satisfying customer needs. In a narrower business context, marketing involves building a profitable, value exchange relationships with customers (Kotler, 2017). Marketing is given priority by the company just because of a direct relationship with the sales. Good …

Sales Development and Merchandising of Burj Al Arab

For each and every organization product is their fundamental components to inform and attract the customers to their organization. Without designing and developing a perfect product it is impossible to target the right group of customers. The organization needs to work on the core and basic components of the products to market them successfully and make the people interested in the products to make a sale. For that purpose, organizations need to go through extensive research, product development, and improvement for the product from time to time. Here the report (Sales Merchandising Burj AlArab)  is based on designing a new product for the famous hotel The Burj Al Arab (A Tower of the Arabs). It is one of the best …

Factors Affecting the Gucci business in UK

Factors Affecting the Gucci business in UK

Every organisation wants to increase their sales and enhance its customer satisfaction.  To increase organisational sales and attract a large number of customers towards the organisation there is no alternative of marketing and knowing the Factors Affecting the Gucci business in UK. Marketing helps the organisation to identify the customer needs and wants and try to offer the best products to satisfy their customer need (Kotler, P. and Armstrong, G. 2018).

The main job of marketing department of the organisation is to analyse the internal and external environment, product design, and promotional strategy as well as provide better customer services (Kotler, P. Et al., 2012).  In this assignment, the researcher is appointed …

Influence of Marketing Department in Saffron Ice Cream

You may find in every organization that within the organization there is a huge influence on the marketing department in another department, as the marketing department with the finance department, HR department, and marketing department with the research and development department. Here in this article, we will focus on the Influence of Marketing Department in Saffron Ice Cream.

Influence of Marketing Department on Other Department in Saffron Ice Cream

Influence of Marketing Department on Other Department in Saffron Ice Cream

Finance Department

The marketing department must have to go for advertising for promoting Saffron Ice Cream. In that case, it requires money to prepare to advertise or require financial support for arranging, researching, and assessment of promotional methodologies. Financial support is given by the finance & account department of …

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