Principles of Marketing Case Study

MINI CASE STUDY – Principles of Marketing Case Study

Background – Principles of Marketing Case Study

Point & Know app is a live music Point & Know app for the New York tourist market. The motive of this music app is to target Tourists visiting New York. The use of this app will be beneficial for them to find nearby gigs in a variety of genres.  You have to solve this Principles of Marketing case study.

There are around 60m people who visit New York every year; they are a mix of US nationals and foreign visitors. So, it is a large market for Point & Know music app to reach them by providing them the service of notifying and …

Marketing Audit Example

Question Answer of – Marketing Audit Example

The marketing audit example should cover the following  question to be solved in this Marketing Management subject areas:

  1. Construct a Marketing TOWS for Travelodge, explaining the Marketing Audits that you have undertaken in doing so.
  2. On the basis of these findings, state and justify 3 Marketing Objectives that should be set for the ‘Enabling a leading brand’ Marketing Campaign over the 12 months period.
  3. Outline and examine the Marketing Mix Plan that your marketing plan needs to consider in order to achieve these objectives over the 12 months period.
  4. Provide proposals on how Travelodge can improve their levels of Customer Service as part of their ‘Enabling a leading brand’ Marketing

Marketing Campaign Plan for ALDI

Introduction – Marketing Campaign Plan for ALDI

Marketing campaign plan is associated with various activities like product promotion and product branding. As a Marketing Consultant of ALDI Supermarkets, this is my roles and responsibilities to design the marketing campaign plan for ALDI in such way that will be helpful for achieving marketing goals and objective that is increasing sales, growing market share with customer satisfaction. To run this intensive Marketing Campaign, it is very essential to construct a marketing TOWS analysis, set marketing objectives, examining the marketing mix plan and providing proposals for improving customer service and increasing customer satisfaction. Here, the Marketing Tagline for this campaign is Expressing Ourselves.

Background of the Company (ALDI)

ALDI is known as …

Factors Affecting Brand Success and Failure

Factors Affecting Brand Success and Failure

Factors Affecting Brand Success and Failure depends on the customer choice, marketing strategy, environmental factors, brand paranoia and market changes. So, it is very much important to consider while doing branding strategy.

Factors Affecting Brand Success and Failure

Factors Affecting Brand Success

 The Factor of Customer Choice

Choice of Customer is the great factor behind the success of the brand launching. There are so many segmentation aspiration related to the customer choice in the area of cultural segmentation, demographic segmentation, psychological segmentation, preferential segmentation etc. The purchasers’ approach that uncovers three focal drivers of presentation: financial aspects, social, and clients’ propensities. Financial aspects factors are identified with the affiliation endeavoring to base on the correct customers, whose profile has been …

Social Media and Social Relationship

In what ways Social media use impact offline social relationship


In view of the new mobile device and data correspondence innovation, Social media has significantly influenced the disconnected social relationship between individuals. Individuals use social networks to speak with the outside world, to get to data, and to construct and keep up an assortment of interpersonal relationships. The coming of cell phones in 2006 has prompted progressively broad utilization of Social media stages that empower people to associate with others while profiting from the portability given by the gadget (Serafinelli, 2017). Today, mobile phones are pervasive in numerous parts of the world, with an expected 2 billion clients around the world. Most research on mobile communications has investigated the …

Factors Affecting Buying Behavior

Factors Affecting Buying Behavior and Evaluation of Information Needed for Organization’s Buying Decision Making: The Case of Vamino Milk


Buyer buying behavior may be turned to the factors like internal and external and also the social or political factors the buyer must buy the product because it has already been mentioned that quality is the great issue. The buying behavior of the household and the international buyer behavior are concentrated to the Users attitudes. Factors Affecting Buying Behavior are intended to internal factors, external factors, situational factors for household buyer and cultural factors, social factors, legal factors, financial factors are for the international buyer. The study will be conducted on the Factors Affecting Buying Behavior in Buying the Product …

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