Literature review
The marketing strategy of Blizzard entertainment as Massive Multiplayer Game company
Massive Multiplayer Online Role Playing Games, which permit synchronous interest of a few gamers, have pulled in a lot of consideration as of late. Because of that, Blizzard entertainment as Massively Multiplayer Game organization can be sorted as a kind of online network, the conduct of MMORPGs clients should be considered as the general conduct in online networks. (Chung, 2011)Numerous specialists center their examinations around the consumer’s intention to play internet amusements. In any case, the Blizzard Entertainment as Massive Multiplayer Game organization turns out to be increasingly intrigued by the key variables to hold clients. To handle the maintenance issue, it proposes an examination system of …