The popularity of sharing economy in China by sharing economy companies

There are so many sharing economy companies in all over the world. In particular china is the frontier to show the better use of sharing economy. To explain the reason behind the popularity and the impact of sharing economy in china, it needs to focus on successful scenarios of the sharing economy and to explain it there must have the importance of the identity theories as well personality that basically attracts many people of china to accept or to use the new innovation of sharing and established it to the consumer mind (Yan, 2017).

UBER

In the impact of sharing economy as Sharing Economy Companies, Uber as ride sharing …

Introduction

Brand Loyalty Definition: Brand loyalty is the feelings of the consumer or the tendency of a consumer behavior where consumer shows their commitment to purchase the product or repurchase the product. It tends to be the repeat purchase by a consumer several times to the similar brands. It is the behavior of consistent purchasing by a consumer of the same brand product over the time. The consistent purchasing of the same brand over time tends to the proof of their buying behavior to the specific brand and having emotional attachment as well as love for the product. All these happen because the customer is …

Brand Loyalty Definition and Its Usage

What is brand loyalty, how can you use it, and is it a useful concept?

Introduction