Today’s business environment is very modern, challenging, and unpredictable. The business organizations need to prove their importance and expertise in their respective sector every now and then. They have to make them capable of doing better and performing even great compared to their competitors and rise above the challenges and drawbacks of the environment (Britton, 2018). Debenhams is also one of the largest departmental stores in the United Kingdom who are trying to make their identity permanent and well known in the business market. The company has ensured its presence in most of the major cities and towns and its brand name is considered to be one of the most recognizable British brands. Here the paper will focus on their …
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