Introduction
Marketing is an action assisting a company to pinpoint the aspirations, preferences, the needs towards their products’ offering and the company. Relationship marketing strategy refers to building a sustainable relationship with the valued clients in the market for the longer period of time. They involve themselves to collect information and data regarding the customers through surveys, interview, or any other means to satisfy the customers’ need and deliver the most suitable products to satisfy their customers need. However, marketing managers require formulate different tactics to gather the data regarding the prospective markets and make strategies and plans to address those issues and demand as soon as possible and satisfy their customers delivering their needs and demand. Under this competitive …