Evaluate the role of data in improving relationship marketing, for managing customer expectations and service excellence
Introduction
Relationship marketing refers to building a sustainable relationship with the valued clients in the market for the longer period of time. Marketing is an action assisting a company to pinpoint the aspirations, preferences, the needs towards their products’ offering and the company. They involve themselves to collect information and data regarding the customers through surveys, interview, or any other means to satisfy the customers’ need and deliver the most suitable products to satisfy their customers need. However, marketing managers require formulate different tactics to gather the data regarding the prospective markets and make strategies and plans to address those issues and demand as …