The main business objective of Coca-Cola is to innovate new products through research and development for the purpose of creating more customers and increase the revenue of the company. Coca-Cola recently said it aimed to double its spend on marketing Diet Coke and Coca-Cola Zero to raise the proportion of these sold in the UK to 50 percent in 2020
Marketing Mix of Coca-Cola
The marketing mix is the combination of factors that directly affect the buying behavior of the customers. Shortly marketing mix is the actions that a company uses to promote the brand in the market. Marketing mix of Coca-Cola includes the following factors:
- Product
- Price
- Place
- Promotion
Products
The portfolio of Coca-Cola has many different varieties of …