Marketing plan of Saffron Ice Cream:
Marketing is the set of activities that has an institution that processes, creates, communicates and delivers different offerings among its consumers, clients, partners, and society at large. Marketing also involves the activities by which an organization communicates and maintains a relationship with it is present and potential customers (Kotler, 2009). As I am working in The Saffron Ice Cream Company as a Junior Executive in the marketing department, I have to maintain good relations with its other functional units such as HR, Finance, Research, and Development, etc.
The main differences between B2B and B2C market is that B2B deals with business to business marketing abd B2C deals with Business to Consumer marketing. In …