PEST Analysis of Wine Market

Introduction

Wine is an alcoholic beverage which is prepared from the fermentation of grape juice. It is the process of fermenting crushed grapes. In producing wine there are using various types of yeast. In this process it consumes the sugars found in the grapes and converts them into alcohol. The wine industry has a rich history which played an important role in religion throughout the historical connection to Roman times. This study will conduct PEST analysis of Wine market which is a business toll to get the synopsis of the overall market scenario in the aspect of political, economic, social and technological. It will also conduct competitive analysis and target customer analysis of this wine …