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Marketing Mix of Costa Coffee

Marketing Mix Strategy of Costa Coffee

Introduction

Marketing Mix of Costa Coffee is the research topic for emphasizing on the marketing strategies developed by the firm. Marketing Mix Strategy is the combination of 4P. These are Product, Price, Place and Promotion.

Background of Costa Coffee

The global renowned brand is Costa Coffee. It is globally recognized and reputed by its tremendous tastes of foods especially in the form of Coffee. It has started its operation since 1971 as the form of catering services. The operation of wholesale services in the form of catering became popular in London in the business of Costa Coffee. After the great success of it, it became the huge British Multinational Company. Former it was the …

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Marketing Mix of Coca-Cola

The main business objective of Coca-Cola is to innovate new products through research and development for the purpose of creating more customers and increase the revenue of the company. Coca-Cola recently said it aimed to double its spend on marketing Diet Coke and Coca-Cola Zero to raise the proportion of these sold in the UK to 50 percent in 2020

Marketing Mix of Coca-Cola

The marketing mix is the combination of factors that directly affect the buying behavior of the customers. Shortly marketing mix is the actions that a company uses to promote the brand in the market. Marketing mix of Coca-Cola includes the following factors:

  1. Product
  2. Price
  3. Place
  4. Promotion

Marketing Mix of Coca-Cola

Products

The portfolio of Coca-Cola has many different varieties of …

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