Managing Virtual Business
Managing Virtual Business is not easy task at all. It requires huge IT collaboration, IT investment and skilled manpower. This study is actually an Individual Case Study Analysis on digital business.
Introduction
ICT has changed so many things in business as well as business concept. From the beneficial impact of ICT, the concept of virtual business is introduced. Now, virtual business is an established concept. Investing in personalisation is a worthy to get better customer experience. Personalization is recommended for digital business platform because it is always important to deal with buyer behaviour while producing as well as distributing product or services through online business platform (Postma and Brokke, 2012). Managing a virtual business is not an easy task because …