Role and Responsibilities of Marketing Function of Coca-Cola
Definition of Marketing: Marketing is the process of identifying customer needs and then satisfying their needs by proving the right product to the right place to the right person for the right price. Marketing is the process by which companies (Marketing Function of Coca-Cola) create customer value by providing maximum return on their investment to purchase a product or services. Today marketing is not just a function of telling and selling it is more about satisfying customer needs. In a narrower business context, marketing involves building a profitable, value exchange relationships with customers (Kotler, 2017). Marketing is given priority by the company just because of a direct relationship with the sales. Good …