Ways Personal Selling Supports The Promotion Mix
The main aim of a company are increasing brand name, brand value and maximizing wealth by creating a good quality perception in the mind of the customer. Personal selling is one of the main ways to do that by face to face meeting with the customer and nurture them.
Promotional mix is not marketing mix rather it is included within the marketing mix. Promotional mix is the combination of promotional variables which helps the marketers to allocate the resources among them and obtain the best marketing results. Promotional mix can vary organisation to organisation but the basic components that can be common in more or less all organizations are- Advertising, Personal Selling, Sales …Read More »