MINI CASE STUDY – Principles of Marketing Case Study
Background – Principles of Marketing Case Study
Point & Know app is a live music Point & Know app for the New York tourist market. The motive of this music app is to target Tourists visiting New York. The use of this app will be beneficial for them to find nearby gigs in a variety of genres. You have to solve this Principles of Marketing case study.
There are around 60m people who visit New York every year; they are a mix of US nationals and foreign visitors. So, it is a large market for Point & Know music app to reach them by providing them the service of notifying and …