Factors Affecting Buying Behavior and Evaluation of Information Needed for Organization’s Buying Decision Making: The Case of Vamino Milk

Introduction

Buyer buying behavior may be turned to the factors like internal and external and also the social or political factors the buyer must buy the product because it has already been mentioned that quality is the great issue. The buying behavior of the household and the international buyer behavior are concentrated to the Users attitudes. Factors Affecting Buying Behavior are intended to internal factors, external factors, situational factors for household buyer and cultural factors, social factors, legal factors, financial factors are for the international buyer. The study will be conducted on the Factors Affecting Buying Behavior in Buying the Product …

Ways Personal Selling Supports The Promotion Mix

The main aim of a company are increasing brand name, brand value and maximizing wealth by creating a good quality perception in the mind of the customer. Personal selling (Personal Selling Supports Promotion) is one of the main ways to do that by face to face meeting with the customer and nurture them.

Promotional mix is not marketing mix rather it is included within the marketing mix. Promotional mix is the combination of promotional variables which helps the marketers to allocate the resources among them and obtain the best marketing results. Promotional mix can vary organisation to organisation but the basic components that can be common in more or less all organizations are- …