TOWS Analysis

Question Answer of – Marketing Audit Example

The marketing audit example should cover the following  question to be solved in this Marketing Management subject areas:

1. Construct a Marketing TOWS for Travelodge, explaining the Marketing Audits that you have undertaken in doing so.
2. On the basis of these findings, state and justify 3 Marketing Objectives that should be set for the ‘Enabling a leading brand’ Marketing Campaign over the 12 months period.
3. Outline and examine the Marketing Mix Plan that your marketing plan needs to consider in order to achieve these objectives over the 12 months period.
4. Provide proposals on how Travelodge can improve their levels of Customer Service as part of their ‘Enabling a leading brand’ Marketing