Author : nahian

Marketing plan of Saffron Ice Cream

Marketing plan of Saffron Ice Cream:

Marketing is the set of activities that has an institution that processes, creates, communicates and delivers different offerings among its consumers, clients, partners, and society at large. Marketing also involves the activities by which an organization communicates and maintains a relationship with it is present and potential customers (Kotler, 2009). As I am working in The Saffron Ice Cream Company as a Junior Executive in the marketing department, I have to maintain good relations with its other functional units such as HR, Finance, Research, and Development, etc.

The main differences between B2B and B2C market is that B2B deals with business to business marketing abd B2C deals with Business to Consumer marketing. In …

Different Sources of Law

Business world is very challenging and complicated. So to stay with full preparation and maintain a business properly it is important to learn about business law. As a responsible citizen of any independent country knowing about law and regulations are the duties of people. If the citizens know about law properly from Different Sources of Law there less crime will take place (Abbott, Pendlebury and Wardman, 2013). The paper is focused on the discussion about different business organization, their formation, funding, dispute solving procedure and overall review of law and procedures and how they work. The paper is very beneficial to learn and understand the business law in a easy way with examples.

Explain different sources of law

There are …

Retail Business Analysis of Sainsbury

Retail Business Analysis of Sainsbury

The report (Retail Business Analysis of Sainsbury) is prepared to get an overview of the current trends of the retail industry and know about a company from the industry to perform in-depth analysis and make a decision about their current condition on their performance (Bagozzi et al., 1998). Based on all kinds of information on how the organization is performing and what should be their strategy for improvement will be discussed. For the primary analysis, it has been selected 20 members from friends and family who are familiar with the company and for better information collection. It has been selected Sainsbury Supermarket for the detailed theoretical and analytical analysis based on the different business models. …

Role and Responsibilities of Marketing Function of Coca-Cola

Role and Responsibilities of Marketing Function of Coca-Cola

Definition of Marketing: Marketing is the process of identifying customer needs and then satisfying their needs by proving the right product to the right place to the right person for the right price. Marketing is the process by which companies (Marketing Function of Coca-Cola) create customer value by providing maximum return on their investment to purchase a product or services. Today marketing is not just a function of telling and selling it is more about satisfying customer needs. In a narrower business context, marketing involves building a profitable, value exchange relationships with customers (Kotler, 2017). Marketing is given priority by the company just because of a direct relationship with the sales. Good …

Leadership Style and Motivation Theory of Debenhams

Leadership Style and Motivation Theory of Debenhams

Different leadership style: Leadership (Leadership Style and Motivation Theory of Debenhams) is the attitude of looking for something different in an individual. It is the ability of a person to influence the behavior of the subordinates or group to follow a particular course of action. Leaders are those who are committed to achieving a goal and manage to transmit others through enthusiasm and optimism to reach a common goal of the organization (Ciuriak, 2015). A leader can be anyone in their organization and the leadership quality can be flourishing in any human being at any time.

Various Leadership Styles

  1. Autocratic Leadership: Autocratic leadership is centered on the boss for all the authority

Impacts of Macro Environment in Debenhams

Today’s business environment is very modern, challenging, and unpredictable. The business organizations need to prove their importance and expertise in their respective sector every now and then. They have to make them capable of doing better and performing even great compared to their competitors and rise above the challenges and drawbacks of the environment (Britton, 2018). Debenhams is also one of the largest departmental stores in the United Kingdom who are trying to make their identity permanent and well known in the business market. The company has ensured its presence in most of the major cities and towns and its brand name is considered to be one of the most recognizable British brands. Here the paper will focus on their …

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