Marketing Research on Publicity Policy: Advertising of Consumer Items

Background of the Research

Advertising as well as Publicity is the core mechanism in marketing research to attract the customer. The consumer items are the daily needs for the customer like food items, clothing items etc. In that context, three are too many businesses relating to these consumer items in the field of foods or clothing’s. Every company has their policy of Advertising and Marketing of Consumer Items to attract the customer to make loyal to their product. Because, along with the potential customers, the loyal customer are the big asset for them to retain by different approaches or different services. There are too many options for the marketing people to …