Marketing Strategy and Marketing Mix Strategy of Xiaomi

Introduction

A marketing strategy is a company’s overall game plan for reaching out to individuals and converting them into clients of the company’s goods or services. The company’s “Marketing Strategy” includes the following elements: value proposition, key marketing message, target customer information, and more. The Marketing Strategy guides the market strategy, which is a document that specifies the kind and timing of marketing activity. Marketing Strategy of Xiaomi and Xiaomi’s Marketing Mix examines the brand/company and outlines the Xiaomi marketing strategy, which includes the 4Ps (Product, Price, Place, and Promotion). Several marketing tactics, such as product/service innovation, marketing investment, and customer experience, have contributed to the brand’s growth. Marketing strategy aids businesses …