Brand an Incentive in the Method of Huawei

Innovative Marketing Campaign of Huawei

Innovative Marketing Campaign of Huawei

1.0 Introduction

Huawei is a Chinese information and Communication advancement brand. Huawei was set up in the year 1987 by Ren Zhengfei who is furthermore the present CEO of Huawei. The aim of the study (Innovative Marketing Campaign of Huawei) is to focus on the marketing objectives of the company brand Huawei which is most successful in the area of mobile telecommunication technology to produce mobile phone for the customer and distribute its product all over the world. Therefore the marketing objectives of Huawei brand will be evaluated by the means of the integration of marketing theory. And finally to draw some recommendation as per the marketing as well as campaign objectives of the Huawei …

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