Factors Affecting Brand Success and Failure
Factors Affecting Brand Success and Failure depends on the customer choice, marketing strategy, environmental factors, brand paranoia and market changes. So, it is very much important to consider while doing branding strategy.
Factors Affecting Brand Success
The Factor of Customer Choice
Choice of Customer is the great factor behind the success of the brand launching. There are so many segmentation aspiration related to the customer choice in the area of cultural segmentation, demographic segmentation, psychological segmentation, preferential segmentation etc. The purchasers’ approach that uncovers three focal drivers of presentation: financial aspects, social, and clients’ propensities. Financial aspects factors are identified with the affiliation endeavoring to base on the correct customers, whose profile has been …