Marketing mix is the combination of factors which are important to exploit the market. Marketer design the marketing for achieving the business objectives in the target market. However, marketing mix can be defined as the set of factors which are designed by the marketer for the target market in order to capture the market (Jyoti, 2010). Company compete with its rivals based on the marketing mix. The basic elements of marketing mix are product, price, place, and promotion. Company design its product, setting the price, ensure the availability of the product at customer end and finally promote the product for increasing sales. Formerly only product, price, place and promotion was only considered as the marketing which was popularly known as …
Develop a Coherent Marketing Mix for McDonald’s
The marketing mix is known as a conceptual framework for fighting against marketing challenges. There are many different ways to do the marketing mix as 4P’s, 5P’s and 7P’s but the core marketing concept is the 4P combination. The marketing mix is providing a specific offering to meet a specific customer segment’s needs and demand.
Develop a Coherent Marketing Mix for McDonald’s New Product
Basically, the market strategy or techniques for McDonald’s is encouraging people to eat tasty and healthy. So if they are going to develop the new geographical market segment they need to be a concern with the marketing mix orientation which has described below:
Marketing Mix for McDonald’s
Product
Product is the main offering from McDonald’s. They …