Marketing mix is the combination of factors which are important to exploit the market. Marketer design the marketing for achieving the business objectives in the target market. However, marketing mix can be defined as the set of factors which are designed by the marketer for the target market in order to capture the market (Jyoti, 2010). Company compete with its rivals based on the marketing mix. The basic elements of marketing mix are product, price, place, and promotion. Company design its product, setting the price, ensure the availability of the product at customer end and finally promote the product for increasing sales. Formerly only product, price, place and promotion was only considered as the marketing which was popularly known as …
Marketing Mix of Coca-Cola
The main business objective of Coca-Cola is to innovate new products through research and development for the purpose of creating more customers and increase the revenue of the company. Coca-Cola recently said it aimed to double its spend on marketing Diet Coke and Coca-Cola Zero to raise the proportion of these sold in the UK to 50 percent in 2020
Marketing Mix of Coca-Cola
The marketing mix is the combination of factors that directly affect the buying behavior of the customers. Shortly marketing mix is the actions that a company uses to promote the brand in the market. Marketing mix of Coca-Cola includes the following factors:
- Product
- Price
- Place
- Promotion
Products
The portfolio of Coca-Cola has many different varieties of …