Marketing mix is the combination of factors which are important to exploit the market. Marketer design the marketing for achieving the business objectives in the target market. However, marketing mix can be defined as the set of factors which are designed by the marketer for the target market in order to capture the market (Jyoti, 2010). Company compete with its rivals based on the marketing mix. The basic elements of marketing mix are product, price, place, and promotion. Company design its product, setting the price, ensure the availability of the product at customer end and finally promote the product for increasing sales. Formerly only product, price, place and promotion was only considered as the marketing which was popularly known as …
Marketing Strategy of GUCCI in UK
Every organization wants to increase their sales and enhance its customer satisfaction. In this article we will focus on the Marketing Strategy of GUCCI in UK. To increase organizational sales and attract a large number of customers towards the organization there is no alternative to marketing. Marketing helps the organization to identify the customer needs and wants and try to offer the best products to satisfy their customer need (Kotler, P. and Armstrong, G. 2018).
Marketing Strategy of GUCCI in UK
The main job of the marketing department of the organization is to analyze the internal and external environment, product design, and promotional strategy as well as provide better customer services (Kotler, P. Et al., 2012). In this assignment, …