Marketing is the set of activities that processes, creates, communicates, and delivers different offerings among its consumers, clients, partners, and society at large. Marketing also involves the activities by which an organization communicates and maintains a relationship with it is present and potential customers. (Kotler et al., n.d.). Here in this article, we will share 6 responsibilities of a marketing manager which ensure better marketing management.
Roles and Responsibilities of a Marketing Manager in Saffron
As a Junior Executive in the marketing department of Saffron Ice Cream, I think that the role and responsibilities of marketing manager to Saffron will be as follows:
Product Development
Marketing manager of Saffron will play a role to build product development of various tastes …