Comparative Marketing Mix Analysis
This whole study will focus on the Comparative Marketing Mix Analysis between DOVE and SURE.
Introduction
The aim of this report is to make a comparative marketing mix analysis between DOVE and SURE in UK. DOVE and SURE is popular product used as bath product or deodorant. The market share of DOVE in UK is ranked as 2nd where as it is captured almost 30% market size of the total users in UK and trends in sales of DOVE is increasing since last 5 years (Mintel, 2019).Product of Dove is sold more than 190 countries. Comparatively, the market share of SURE in UK is ranked as 3rd where as it is captured almost 25% market size of the …