CIRCLE OF BUSINESS

Marketing Mix of Nike and Adidas

Marketing mix is the combination of factors which are important to exploit the market. Marketer design the marketing for achieving the business objectives in the target market. However, marketing mix can be defined as the set of factors which are designed by the marketer for the target market in order to capture the market (Jyoti, 2010). Company compete with its rivals based on the marketing mix. The basic elements of marketing mix are product, price, place, and promotion. Company design its product, setting the price, ensure the availability of the product at customer end and finally promote the product for increasing sales. Formerly only product, price, place and promotion was only considered as the marketing which was popularly known as …

Business Intelligence and Analytics Systems for Decision Support

Critical appraisal of player performance of NUFC by implementing and developing Business Intelligence /Data Analytics system

Introduction

Business Intelligence and Analytics Systems for Decision Support can be used for the player performance analysis and appraisal. Business Intelligence and Analytics Systems for Decision Support help for making effective decision along with data analysis regarding the performance of the company. Here, Newcastle United Football Club (NUFC) is a renowned football industry which has so many remarkable achievements overs the years. While observing the current situation of NUFC, it is seen that turnover scenario of NUFC is not increasing well compare to the previous financial statement and it is being incurred for last 5 years. Similarly, the profit scenario of NUFC is also …

E Governance in Bangladesh

Introducing E Governance in Bangladesh for Improving Public Service Delivery

Brief Background

This study will be demonstrating on the introducing E governance in Bangladesh for improving public service delivery. The practice of E Governance is now globally acclaimed for increasing accountability and transparency of public services, rendering faster and smoother services to all citizens in Bangladesh, and fostering economic growth. Though there are some challenges like lack technologic knowledge, inadequate human resources capacity or social challenges, still there is a hope to overcome those challenges. Therefore, it would be possible to achieve the goal of Vision 2021 in terms of developing Digital Bangladesh.

Introduction

E-governance is a very effective mechanism in terms of service delivery. E-governance is equivalently related with …

Female Inmates in Prison

How Comfortable is a Prison for Female Inmates in Bangladesh?

Introduction

Female Inmates in Prison is very concerning issue in recent times because female inmates are often harassed, and jail officials extort payments from inmates. Punishment refers to using coercive power to impose the country’s law, which is one of the components of modern society. The government has a responsibility to provide an utterly peaceful civilization and way of life. Because of the lack of justice, the legislation loses its force, resulting in a culture being unable to maintain sequence and officials being unable to protect its citizens.

Nonetheless, people often question reparative methods to regulate crime, including reforming prisoners, fundamental human rights. According to psychotherapists, criminologists, and physiologists, can …

Hosting World Cup

Hosting FIFA World Cup on the basis of Economic, Environmental and Social Perspective

Introduction

The World Cup is called for the fact that it is a worldwide competition. The term “world” is derived from the Old English word “woruld,” which means “humanity.” The term “cup” is derived from the Old English word “cuppe,” which means “small vessel for holding liquids.” A trophy featuring a sculpture carrying a big cup was the initial reward for winning the World Cup. The Hosting World Cup by FIFA is an international football event held every four years among senior men’s domestic leagues from nations that are participants of the Fédération Internationale de Football Association, the championship’s administrative organization (FIFA). Every championship draws millions of …

Legitimacy Theory in Accounting

Legitimacy Theory

The legitimacy theory in accounting is the social economic variables of sustainability accounting legality into the fields of business that rules the accuracy of professionalism, duties responsibility of accountants with integrity truthfulness and fairness in the world of enterprises corporate governance. New policies and interpretations of accounting standards and framework that regulates the accounting practice can be subject to violation that could lead to comprehensive case of termination from job field if found in position of extortion that threatens to expel or widens risk of criminal offense invasion of tax as one of the key indicators of breach of law or legitimacy.

The rules and laws set up by legal commissioning authorities to regulate the accounting firms and …