Advertising

Comparative Advertising Examples

Summary

There is the case of comparative advertising examples as comparative as judgment in a strategy brought by the contender (Samsung) against the respondent (LG) in relationship with a development of TV promotion (TVC) and related web, film and inspiration driving offer progressing gotten a handle on by or in light of an authentic worry for LG in 2011.

Introduction

Comparative advertising entails the advertisement of goods or services by a party while comparing those goods or services to those offered by another party.[1] The sole aim in such comparison is usually to show that the party’s products are better than those of the competitor, with a view to influencing consumer behavior towards such goods.[2] This paper …

How Personal Selling Supports The Promotion Mix

Ways Personal Selling Supports The Promotion Mix

The main aim of a company are increasing brand name, brand value and maximizing wealth by creating a good quality perception in the mind of the customer. Personal selling (Personal Selling Supports Promotion) is one of the main ways to do that by face to face meeting with the customer and nurture them.

Promotional mix is not marketing mix rather it is included within the marketing mix. Promotional mix is the combination of promotional variables which helps the marketers to allocate the resources among them and obtain the best marketing results. Promotional mix can vary organisation to organisation but the basic components that can be common in more or less all organizations are- …

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