Summary
There is the case of comparative advertising examples as comparative as judgment in a strategy brought by the contender (Samsung) against the respondent (LG) in relationship with a development of TV promotion (TVC) and related web, film and inspiration driving offer progressing gotten a handle on by or in light of an authentic worry for LG in 2011.
Introduction
Comparative advertising entails the advertisement of goods or services by a party while comparing those goods or services to those offered by another party.[1] The sole aim in such comparison is usually to show that the party’s products are better than those of the competitor, with a view to influencing consumer behavior towards such goods.[2] This paper …