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marketing strategy

Comparative Marketing Mix Analysis

This whole study will focus on the Comparative Marketing Mix Analysis between DOVE and SURE.

Introduction

The aim of this report is to make a comparative marketing mix analysis between DOVE and SURE in UK. DOVE and SURE is popular product used as bath product or deodorant. The market share of DOVE in UK is ranked as 2nd where as it is captured almost 30% market size of the total users in UK and trends in sales of DOVE is increasing since last 5 years (Mintel, 2019).Product of Dove is sold more than 190 countries. Comparatively, the market share of SURE in UK is ranked as 3rd  where as it is captured almost 25% market size of the …

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Factors Affecting Brand Success and Failure

Factors Affecting Brand Success and Failure

Factors Affecting Brand Success and Failure depends on the customer choice, marketing strategy, environmental factors, brand paranoia and market changes. So, it is very much important to consider while doing branding strategy.

Factors Affecting Brand Success and Failure

Factors Affecting Brand Success

 The Factor of Customer Choice

Choice of Customer is the great factor behind the success of the brand launching. There are so many segmentation aspiration related to the customer choice in the area of cultural segmentation, demographic segmentation, psychological segmentation, preferential segmentation etc. The purchasers’ approach that uncovers three focal drivers of presentation: financial aspects, social, and clients’ propensities. Financial aspects factors are identified with the affiliation endeavoring to base on the correct customers, whose profile has been …

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