CIRCLE OF BUSINESS

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Differences between Leadership and Management

Similarities and Differences between Leadership and Management

In any organization leadership and management plays a crucial rule for success. So in behavioral science, these two are discussed frequently by giving importance. Many people think leadership and management are the same things but in reality, they are not the same thing. Rather they are highly related to each other and they have some common attributes and have some differences. In management, leadership is an essential part and plays a crucial rule to build an environment in which each and every employee develop themselves and get success. Leadership is the quality to influence group behavior to drive the group efforts towards the accomplishment of targets. On the other hand, Management is the …

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Factors Affecting the Gucci business in UK

Factors Affecting the Gucci business in UK

Every organisation wants to increase their sales and enhance its customer satisfaction.  To increase organisational sales and attract a large number of customers towards the organisation there is no alternative of marketing and knowing the Factors Affecting the Gucci business in UK. Marketing helps the organisation to identify the customer needs and wants and try to offer the best products to satisfy their customer need (Kotler, P. and Armstrong, G. 2018).

The main job of marketing department of the organisation is to analyse the internal and external environment, product design, and promotional strategy as well as provide better customer services (Kotler, P. Et al., 2012).  In this assignment, the researcher is appointed …

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Information Technology in HSBC

Information technology has made the system very easy for business people. IT has become the core mechanism for every business and more especially it is must be needed in the banking sector. HSBC is utilizing its IT resources for providing the best customer services to their customer by providing digitalized services like online banking facilities, Internet banking facilities, Mobile banking facilities in which customers can avail banking services from home.

Information Technology in HSBC

Information Technology in HSBC

The main purpose of this study is to identify the usefulness of IT in which HSBC is getting benefitted by using IT resources. With the support of IT, HSBC is able to provide the financial services intensively and those financial services are investment banking, commercial as …

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Organizational culture of a Body Shop

Organizational culture of a Body Shop and L’Oreal

Every organization has its own culture and it could be different organization to organization or business to business. Culture of an organization depends on its employees, customers, stakeholders, and its supplier’s various factors such as beliefs, unique values, norms, behaviors assumptions, and attitudes. Every organization follow their own culture and as it is varied company to company, so there has a different opinion about the implementation of organizational culture. Some organization organized their culture based on employee satisfaction (Gabriel, 2015). To achieve the organizational goal they try to maintain the satisfaction level of their employees, which motivated the employees to be trustworthy to the organization. On the other hand, some organization …

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Influence of Marketing Department in Saffron Ice Cream

You may find in every organization that within the organization there is a huge influence on the marketing department in another department, as the marketing department with the finance department, HR department, and marketing department with the research and development department. Here in this article, we will focus on the Influence of Marketing Department in Saffron Ice Cream.

Influence of Marketing Department on Other Department in Saffron Ice Cream

Influence of Marketing Department on Other Department in Saffron Ice Cream

Finance Department

The marketing department must have to go for advertising for promoting Saffron Ice Cream. In that case, it requires money to prepare to advertise or require financial support for arranging, researching, and assessment of promotional methodologies. Financial support is given by the finance & account department of …

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6 Responsibilities of a Marketing Manager

Marketing is the set of activities that processes, creates, communicates, and delivers different offerings among its consumers, clients, partners, and society at large. Marketing also involves the activities by which an organization communicates and maintains a relationship with it is present and potential customers. (Kotler et al., n.d.). Here in this article, we will share 6 responsibilities of a marketing manager which ensure better marketing management.

Roles and Responsibilities of a Marketing Manager in Saffron

Roles and Responsibilities of a Marketing Manager in Saffron

As a Junior Executive in the marketing department of Saffron Ice Cream, I think that the role and responsibilities of marketing manager to Saffron will be as follows:

Product Development

Marketing manager of Saffron will play a role to build product development of various tastes …

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