Sports Journalism on Social Media Platforms

Compare and contrast Chinese (Weibo) and Australian (Tweeter) sports journalism on social media platforms


Weibo became the most attractive as used platform for Chinese territory globally in response to the sports journalism along with all over social, national or international issues. (Thompson, 2005)On the other hand, the popularity of Tweeter tough its number of subscriber is less than the Weibo, but the popularity of Tweeter in global concern is more acceptable. In sports Journalism, Tweeter is also the great platform to react on the special kinds of games like it could be Cricket, football, Hockey; Athletics all over the sports journal are involved in Tweeter and using it more successfully to make report on any specific. The same practice is also done by the Weibo also which is called the tweeter of the Chinese community and now it has covered up the users of the Tweeter that means now it has more subscriber then Tweeter those who are using the platform of the Weibo to report on the sports like upcoming football world cup. (Thompson, 2005). To compare Sports Journalism on Social Media Platforms it has been chosen Weibo and Tweeter for doing this comparative analysis.

Comparison Summary with Example and their Relationship (Sports Journalism on Social Media Platforms)

Chinese (Weibo): 

There are many differences between how Weibo is used in China and Twitter is used in other countries. Sina Weibo users not only post articles on Twitter, but also show personal information as well. They are active in reacting to others and share their views. While the topics discussed on Twitter are often related to the Sina Institute and its users, it’s not about other sports or other areas.

Australian (Tweeter)

Twitter currently has a significant impact on journalists, with 54% of them using regular forums. The athlete’s form is a source for many sports journalists, such as sports stars registered on social networks such as Tweeter. These accounts are normal for all of you. Using social media such as Tweeter by reporters and athletes also affects the popularity of many sports. Sport journalists are present in social media. Two-thirds of NBA players have a Twitter profile. The enormous Twitter acceptance of sports journalists is running because most sports stars use it to promote and Twitter is the source of information for athletes. The camera eventually recognized the impact of Twitter as a source and point of content.

Sports Journalism on Social Media Platforms

Real Example on Sports Journalism on Social Media Platforms: A Comparative Analysis

Weibo Sports Journalism deals with the promotion of the athletes. More specifically, it sponsors on the 2017 Golden League Basketball Tournament Australia.

On the other hand, Tweeter Sports journalism deals with tweet of the sportsperson and covers news on it. On live sports, Tweeter is more popular for voting system as taking the feedback of the viewers like who will win the math, or who will be the man of the match. For example, In Australia Big Bash is a popular league in cricket where Tweeter is used globally to connect the people globally for taking the feedback of the viewer’s where different countries player also tweet on the specific game. And then some the tweets become the news for the sports journal. Thus above two example is illustrated the common differences between Weibo and Tweeter.

Now, the relationship between Weibo and Tweeter is commonly synonymous. In Chinese Weibo basically similar to tweet where athletes from different countries tweet on Weibo and where the journalists are connected with them. In the same case, the matter is same in response to Tweeter. So, the basic relationship is that both Weibo and Tweeter is commonly used to tweet on specific gaming issues which later become news used by the sports journalists.

Discussion of Sports Journalism on Social Media Platforms

In response to the Chinese Weibo, this is to identify the impact of social media on Chinese sports news in the sports journalism. It is seen that Weibo as an important boost for the use of social media Weibo, one of the most use social networking tools among the two localized devices, are widely used among the participants. (Sophia Xu, 2017)Nearly half of journalists confess that social media monitoring information increases pressure levels and create jobs. Most sports journalists believe that social media has weakened their role in journalism as the number of journalists grows and the network grows and where users can access information and information content. (Bei, 2012)The study also found that the relationship between journalists and athletes was changing with the appearance of social media. In addition to, Sina Weibo is China’s largest micro blogging network where there is a great platform for the sports journalism and is one of China’s largest social media platforms to cover, news, report on the sports on the different circumstances like world cup, Olympics Games. Commonwealth games etc. and must also have the active use of the platform to make news or tweet on the specific circumstances of the games. (Clapp, 2015)Sports Journalists can send messages and media through websites and apps, and can also upload public photos and videos for immediate access in response to the particular sports held. Sports Journal can add comments, images, and videos directly to the comments section. Sina Weibo is a communications platform for exchanging information, disseminating information and accessing information. (Lee, 2014)Sina Weibo invited sports journal and also other professionals specifically the celebrities to join the platform of Weibo as a platform for publishing and exchanging information. Globally, they are also involved with the sports sponsorship like basketball, athletics games or tennis. (Lee, 2014)

In response to the Australian Tweeter usage by journalists, there is no better example of how Twitter and sports are linked to each other than the Twitter bird logo. (Thompson, 2005) This is an interesting story about blue birds Larry Bird or Larry Bird. The same name as the biggest basketball player is Larry Bird, who plays for Boston Celtics. The name comes from co-founder Twitter Biz Stone, a major fan of the bird. Twitter does not use big supporters who need help over what is available in the online 24 hours. (Aguilar, 2017)Its features have paved the way for many sports fans. The social media platform shifts visitors from active visitors to active tourists. Twitter, on the other, provides a way for sports teams and athletes to go through the media when they want to share information. So the changes made by Twitter have forced sports journalists to integrate this program into their habits. Now Tweeter is a part of their lives for the journalism practices where they are regular updated with international sports competition like world cup spots, Olympic Sports, Commonwealth games even the club games update are more available by the Australian journalists to make report, comments, news or share the specific circumstances of the games. Sports Journal those who are using the Tweeter platform can add comments, share images, and videos directly to the comments section. (Boyle, 2017)Tweeter is a communications platform for exchanging information, disseminating information and accessing information in response to the sports where journalists are linked up with the sportsperson It is revealed by the study of Twitter’s impact on sporting information indicates that there are three factors in whether it’s taking part for the Australians journalists or not.

Twitter has created a 24-hour online game network, slow sports, and newspapers. Real-time and real-time capacity is the heart of how it breaks out of the traditional media. No sports media forum can provide fast public information on Twitter. The short and twin features of Twitter make it matched to sports because of the speed and inertia change. (Guardian, 2017)

Another factor that Twitter has overcome the media is that sports journalists promote branding and content, and how they can make a lot of money. (Wasserstein, 2017)

The latest twist on Twitter that forced to take advantage of it is how she is a source of treasure and stories about journalists, sports and the public who use them. Journalists use Twitter to share their lives. This is a digital version that everyone can access. Another way Twitter can be a historical source is through editing and likes. The number of appearances and tweets can also tell sports journalists about the corner of the game. (Clapp, 2015)


Both Weibo and Tweeter is a part of their lives for the journalism practices for the Chinese journalists and the Australian journalists where they are regular updated with international sports competition like world cup sports, Olympic Sports, Commonwealth games even the club games update are more available to make report, comments, news or share the specific circumstances of the games. The platform is similar but the activities and way of business policy is different.


Aguilar, B.P., 2017. DISRUPT: How Twitter changed the rules of sport journalism. Sports Journal, 15(2), pp.251-65.

Bei, J., 2012. HOW CHINESE JOURNALISTS USE WEIBO FOR SPORTS. Reuters Institute Fellowship Paper, 2(1), pp.04-39.

Boyle, R., 2017. Social media boundaries in sports journalism: individual and organisational gatekeeping in India and Australia. Asian Journal of Communication , 27(5), pp.480-96.

Clapp, B., 2015. How Social Media Has Forever Changed Sports Journalism. Guardian, 2017. Most journalists use social media such as Twitter and Facebook as a source.

Lee, A.Y.L., 2014. Chinese Journalists’ Discursive Weibo Practices in an Extended Journalistic Sphere. Journalism Studies, 17(1), pp.80-99.

Sophia Xu, S., 2017. Chinese social networks and their impact on journalism.

Stephen W. Dittmore, O.K.M.S., 2015. For Better or for Worse: The Impact of Social Media on Chinese Sports Journalists. Sage Journal, 5(3), pp.02-12.

Thompson, A., 2005. SPORTS JOURNALISM IN THE DIGITAL AGE. BBC Sports News, 12(2), pp.06-26.

Wasserstein, F., 2017. Sports Journalism in the Age of Social Media. Sports Journal, 2(1), pp.02-15.

Written by

Md. Shadequr Rahaman

Email: [email protected]

Sports Journalism on Social Media Platforms

Leave a Reply

Scroll to top
%d bloggers like this: